Customer loyalty in hotel industry

Customer loyalty in hotel industry Bowen and Shoemaker, (2003) stated that loyal customer plays a very important role for the hotel industry as today most of the hotels are facing tough competition in the global market place. Today relationship marketing…

Read More

Marketing strategies to develop customer loyalty

Marketing strategies to develop customer loyalty There are various strategies used by marketers to develop loyalty among existing customers. Marketers can use defensive or offensive strategies to develop relationship among their customers and thereby develop loyalty among them. The offensive…

Read More

Small business plan proposal

Small business plan proposal Business opportunity Macro environment analysis Market analysis Market research Business Plan Marketing Plan Marketing Strategy Operational Financial Funding Forecast Break even Cash flow Profit and loss Break even Coffee at Carwash Executive summary The following report…

Read More

Small business management Assignment UK food grocery retail sector Farm Shop Chatsworth Farm Shop

Small business management Assignment UK food grocery retail sector Farm Shop - Chatsworth Farm Shop Small business (Chatsworth farm shop) in the grocery/food retail segment evaluating the operational benefits and challenges and the entrepreneurial processes that contributed to the success. Small business…

Read More

Dissertation thesis Research project – Consumer behaviour towards loyalty programmes retail sector UK [Consumer loyalty, loyalty schemes consumer purchase behaviour]

Dissertation thesis Research project - Consumer behaviour towards loyalty programmes Keywords - Dissertation research thesis Customer behaviour loyalty programmes in retail sector UK. Consumer loyalty, loyalty schemes consumer purchase behaviour In the modern competitive market conditions, organisations are concentrating their marketing objectives…

Read More