Research proposal-service quality of McDonalds expectations

Research proposal-service quality of McDonalds expectations Introduction The hospitality industry is highly service-oriented with a low degree of tangibility. Almost all of the operations concerning a hotel or restaurant involve human interaction in the form of employee customer communication and…

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Loyal customers

Loyal customers The most important strategy to develop loyalty among customers is to develop good and strong relationship among their customers which thereby helps not only the company but also for the customers. The development of strong relationship among customers…

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Marketing strategies for customer loyalty

Marketing strategies for customer loyalty Miles and Huberman, (1994) stated that data analysis help analysis overall findings of the research study with the help of data display, reducing of data and concluding our research study. With the help of previous theories…

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Loyalty Program

Loyalty Program   Loyalty program has not defined clearly by authors till now but loyalty programs can be defined based on its objectives. Shoemaker and Lewis, (1998) stated that loyalty programs are developed to attract customers and to build emotional…

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Customer loyalty in hotel industry

Customer loyalty in hotel industry Bowen and Shoemaker, (2003) stated that loyal customer plays a very important role for the hotel industry as today most of the hotels are facing tough competition in the global market place. Today relationship marketing…

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Marketing strategies to develop customer loyalty

Marketing strategies to develop customer loyalty There are various strategies used by marketers to develop loyalty among existing customers. Marketers can use defensive or offensive strategies to develop relationship among their customers and thereby develop loyalty among them. The offensive…

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Loyalty program and relationship marketing

Loyalty program and relationship marketing Today relationship marketing has become very popular among marketers all over the globe. The concept of relationship marketing has been developed from the idea that 4 P’s of marketing is not an adequate model to…

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Dissertation thesis Research project – Consumer behaviour towards loyalty programmes retail sector UK [Consumer loyalty, loyalty schemes consumer purchase behaviour]

Dissertation thesis Research project - Consumer behaviour towards loyalty programmes Keywords - Dissertation research thesis Customer behaviour loyalty programmes in retail sector UK. Consumer loyalty, loyalty schemes consumer purchase behaviour In the modern competitive market conditions, organisations are concentrating their marketing objectives…

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